Compress and optimise images with EWWW Image Optimizer
EWWW Image Optimizer compresses, converts, resizes, and lazy loads images on your WordPress site. A generous free version handles unlimited images locally with no account needed. The paid plan adds 5x premium lossy compression, Auto-WebP and AVIF on all hosts, and page performance tools.
Free covers the essentials. Paid adds 5x compression and AVIF.
The free plugin handles unlimited lossless compression on your server with no account needed. For most sites that want smaller image files without quality loss, that is a meaningful improvement with zero ongoing cost.
The paid plan (starting at $8/month) adds premium lossy compression through the Compress API, which achieves roughly 5x better file size reduction than lossless alone. It also adds Auto-WebP and AVIF conversion for all hosting environments regardless of whether your host supports local compression mode, watermarking, PDF compression, 30-day cloud image backups, and the SWIS Performance plugin for page caching and JS/CSS optimisation.
- Free: unlimited lossless compression, no account needed
- Free: lazy load, auto-scale, resize on upload, bulk optimise
- Free: WebP conversion (on hosts that support local mode)
- Paid: 5x premium lossy compression via cloud Compress API
- Paid: Auto-WebP and Auto-AVIF on all hosting environments
Free vs paid at a glance
$8/month. Unlimited images. 5x better compression.
The paid plan starts at $8 per month, or $80 per year with annual billing. It includes unlimited images, 5x premium lossy compression via the cloud Compress API, Auto-WebP and AVIF conversion for all hosting environments, PDF compression, watermarking, 30-day cloud backups of original images, and the SWIS Performance plugin.
SWIS Performance adds page caching, JS and CSS deferral, minification, critical CSS generation, Google Fonts self-hosting, and removal of unused scripts. It is a standalone performance plugin bundled into the paid EWWW subscription at no extra cost.
The paid plan is a subscription to EWWW IO's compression service. It is separate from WP Media Cloud and billed independently by EWWW IO directly. A 30-day free trial is available with no credit card required.
View EWWW IO plansWP Media Cloud offloads. EWWW compresses.
WP Media Cloud and EWWW Image Optimizer solve different problems and work alongside each other without conflict. Use both independently or together.
Install both plugins
Install WP Media Cloud and configure it with your storage provider. Install EWWW Image Optimizer from WordPress.org. Both activate independently on your WordPress site.
EWWW compresses on upload
When a file is uploaded to WordPress, EWWW Image Optimizer compresses it first. WP Media Cloud then offloads the compressed file to your storage provider. The file that leaves your server is already optimised.
WP Media Cloud rewrites the URL
WP Media Cloud updates the media URL to point at your storage bucket or CDN. If you are also using the EWWW Easy IO paid CDN, Easy IO intercepts those URLs and applies its own delivery and further optimisation on top.
Visitors receive compressed, offloaded files
Each visitor gets files that have been compressed by EWWW, stored off your server by WP Media Cloud, and delivered from the storage or CDN location closest to them. Both plugins contribute to a faster, lighter experience.
EWWW + WP Media Cloud + your existing stack
WP Media Cloud with EWWW Image Optimizer works alongside every major page builder, CDN, and plugin integration from day one.
Offload your media. Compress your images. Both free to start.
WP Media Cloud has a 30-day money-back guarantee. EWWW Image Optimizer has a generous free version on WordPress.org with no account required.
